For Brand Owners & Product Teams

Your brand. Your formula. Our lines.

You own the brand and the customer relationship. We take on the manufacturing problem. Your formula, your packaging and your customer list never leave this project.

Discuss an ODM project Read our NDA commitment
What Brand Owners Worry About

The three fears nobody says out loud

Every brand owner we've worked with has asked some version of these — usually on the second call, not the first.

◈

"Will they sell my formula to someone else?"

A manufacturer who makes your product for you can also make it for your competitor. Without a contract that says otherwise, nothing stops it.

◉

"Will they show my brand as a case study?"

Many factories publish client logos and product photos to win new business — often without asking, and sometimes after you've explicitly said no.

◐

"Can they actually develop anything?"

Plenty of suppliers can only produce a fixed catalogue. If you need a different protein ratio or a functional additive, they have nothing to offer.

Development Capability

You're not limited to a fixed catalogue

Our manufacturing partner operates across 417 existing recipes covering freeze-dried, air-dried and steamed formats. That library is your starting point — not your ceiling.

  • Formula adjustment — protein sources, ratios, single-ingredient vs blended
  • Functional additions — where your market allows, discuss the options with us
  • Format engineering — cube, slice, strip, stick, pouch, bone shapes
  • Specification control — moisture, size grading, piece count per pack
  • Retail packaging — your artwork, your language, your shelf presence
On regulatory claims: what you can legally say on-pack depends on your destination market. We'll tell you honestly what we can and can't substantiate — we won't sign off on a claim the documentation doesn't support.
Sample development and formulation bench
Confidentiality

What we commit to, in writing

This is the section most suppliers don't publish. We do, because it's the first thing a serious brand owner needs to know.

✓

NDA signed before sampling

We execute a mutual non-disclosure agreement before we receive your formula, packaging artwork or product specifications — not after.

✓

We never publish client names

No client logos on this website. No "trusted by" wall. No exceptions, even for customers who offer to be a reference.

✓

We never publish your product photos

Photographs on this site are our own generic product imagery or our manufacturing partner's production facilities — never a customer's packaged product.

✓

Your formula is not reused

A customer-specific formulation developed for you is not sold on to another buyer, and not added to our standard catalogue.

✓

Access is limited to the project team

Your specifications are shared only with the staff and partner-factory personnel who need them to produce your order.

✓

Documents returned or destroyed on request

If the relationship ends, we return or destroy the design files and specifications you supplied, and confirm in writing that we have done so.

Why we publish this: most buyers ask for confidentiality only after they've already shared something sensitive. Publishing our position upfront means you can evaluate us without exposing anything first.

On references: we can't name past clients. If you'd like to validate us, we'd rather you do it through a third-party audit of the production facility, or by starting with a sample order. Both are things we can actually arrange.
The Process

From brief to first shipment

NDA first, always. Nothing sensitive changes hands before the agreement is signed.

1

NDA

1–3 days

Signed before any brief is shared.

2

Brief

1–2 days

Target market, positioning, spec, volume.

3

Sampling

7–14 days

Formula and packaging iterations.

4

Spec lock

1–3 days

Frozen specification, signed off by both sides.

5

Production

25–35 days

Three QC checkpoints, photo updates.

6

Ship

3–5 days

Final inspection, documents, loading.

Realistic expectation: formula development adds time. If you're adapting an existing recipe, sampling is typically 7–10 days. If you need a genuinely new formulation, budget two to three sampling rounds. We'll tell you which one you're in.
Who This Suits

Projects we're a good fit for

01

Established brands adding treats

You already sell pet products and want a treat line without building a production capability.

02

Founders with a positioning

You have a clear angle — single-ingredient, novel protein, functional — and need a partner who can actually execute it.

03

Buyers who need differentiation

You can't win on price against imported white-label product, so you need something only you are selling.

Start the Conversation

Tell us about the project

You don't need to share the formula here — just enough for us to tell you whether we're the right partner. NDA comes before the detailed brief.

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We reply within 24 hours. NDA signed before any detailed brief is exchanged.