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Shaped chews and biscuits built around a need rather than a craving — dental care is one of the few treat categories owners buy on a considered, repeat basis.
Most treats are bought on impulse. Dental products are bought because the owner has decided their dog needs them — which makes the buyer more deliberate, more willing to pay, and far more likely to repurchase on a schedule.
Indicative ranges for this format. Your final specification is confirmed at sampling and frozen in writing before production.
| Product types | Pressed/shaped chews · Extruded sticks · Twists · Baked biscuits · Bone-shape chews |
|---|---|
| Base materials | Starch-based or meat-based matrices, depending on the type and your positioning |
| Flavours | Chicken · Beef · Mint · Milk · Peanut-free options available · and others on request |
| Shapes | Bone · Stick · Twist · Ring · Star · Cross · custom tooling where volumes justify it |
| Size range | Small / medium / large breed sizing available, or a single universal size |
| Hardness | Adjusted through formulation and bake profile. Puppy and senior-friendly softer options available. |
| Moisture content | Typically under 14% for the baked and pressed types |
| Packaging | Pouch · Box · Blister pack · Tub, with or without window. Your artwork and language. |
| Unit count | Single-chew packs through to bulk bags |
| Shelf life | 12–18 months, unopened, at ambient temperature |
| Storage | Cool, dry, away from direct sunlight. No refrigeration required. |
| Target species | Primarily dogs |
⚠️ Specification ranges above describe the format in general and are not a certificate of composition. Final values — including material base, hardness, shape tolerance and unit count — are agreed per project and recorded in the specification sheet attached to your quotation. Custom shape tooling requires a minimum volume to justify the setup cost.
Shape, hardness and pack format are all customisable here, so the images should show the range you can specify — not a single hero product.
Shape and hardness are where a dental product differentiates. Both are adjustable.
Standard shapes, or custom tooling to your own design where volume supports the setup cost.
From puppy-soft through to firm chew, set through formulation and bake profile.
Flavour direction and the starch-based vs meat-based matrix, which changes both cost and the on-pack story.
Pouch, box, blister or tub. Your artwork, your language, your count per pack.
7–10 days from specification agreement, plus courier transit. Custom shapes require tooling and add time.
25–35 days from deposit and artwork approval, assuming tooling is already in place.
FOB Qingdao or CIF. Sea freight is standard for this format because of its density.
We reply within 24 hours on business days — usually with MOQ, indicative pricing and what sampling would involve.