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High-moisture sticks and lickable puree in single-serve tubes. The highest palatability in our range — and the format that drives the fastest repeat purchase in cat-owning households.
Dry treats get bought occasionally. Lickable treats get bought weekly. In many Asian markets the single-serve stick has become a default purchase — which makes it the strongest format for building a subscription-style repeat pattern.
Indicative ranges for this format. Your final specification is confirmed at sampling and frozen in writing before production.
| Protein sources | Chicken · Tuna · Salmon · Duck · Beef · Mixed fish and poultry · and other proteins on request |
|---|---|
| Ingredients | Meat or fish base with broth; blended to your formula |
| Moisture content | Approximately 75–85% — a genuinely high-moisture product |
| Protein content | Typically 8–14% as fed (higher on a dry-matter basis) |
| Available formats | Single-serve stick · Squeeze tube/pouch · Small cup · Multi-stick strip pack |
| Unit size | Commonly 14–16 g per stick, or 50–80 g per pouch. Adjustable to your market. |
| Texture | Smooth puree, or with visible meat fibres — specify your preference |
| Sterilisation | Thermal process under sealed pack. Seal integrity is checked as part of the QC protocol. |
| Packaging | Film stick or pouch with tear notch. Multi-language print. Your artwork. |
| Shelf life | 12–18 months, unopened, at ambient temperature |
| Storage | Cool, dry, away from direct sunlight. No refrigeration before opening. Refrigerate and use within 1–2 days once opened. |
| Target species | Primarily cats; dog formulations also available |
⚠️ Specification ranges above describe the format in general and are not a certificate of composition. Final values — including protein source, moisture, unit size and count per pack — are agreed per project and recorded in the specification sheet attached to your quotation. Sterilisation parameters are validated for the specific formulation.
This format runs on film print and thermal sterilisation, so make sure the image set shows both — they are the two things that most often decide whether a project is viable.
In this category, flavour and unit format do most of the differentiation work.
Protein base and blend. Broth strength and aroma profile are both adjustable — aroma is what sells the first stick.
Stick weight, pouch size, sticks per multi-pack, and whether units are sold loose or in strips.
Smooth puree through to fibre-visible. Also suits senior pets and post-dental-work feeding.
Your artwork and language on film. Multi-language packs for markets with more than one official language.
This format runs on a longer sampling cycle than dry treats — plan accordingly.
7–14 days from specification agreement, plus courier transit. Flavour and texture iteration may add a round.
25–35 days from deposit and artwork approval. Packaging film lead time can extend this — confirm early.
FOB Qingdao or CIF. Ambient-stable, so sea freight is viable. Higher unit weight than dry treats — we'll quote both air and sea.
We reply within 24 hours on business days — usually with MOQ, indicative pricing and what sampling would involve.